Texas is a market where Zubie Five works to order rather than from a standing roster: a program starts from your target audience, footprint, and budget, and we find and vet the organizations that fit. Zubie Five has an established track record across Arizona, California, and Nevada and is available nationwide.
These are the combined totals of the market pages below, not an additional audience, and they count the cities only, not their suburbs. Each market has its own page with local detail.
| Market | Population | Est. youth participants | State high school participants, 2024-25 |
|---|---|---|---|
| Austin, TX | 994K | 86.4K | 879,403 (Texas) |
| Dallas, TX | 1.33M | 115K | 879,403 (Texas) |
| El Paso, TX | 682K | 59.3K | 879,403 (Texas) |
| Houston, TX | 2.39M | 208K | 879,403 (Texas) |
| San Antonio, TX | 1.53M | 133K | 879,403 (Texas) |
State high school participation is the NFHS count for the whole state (879,403 across the 1 state above), where a student in two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey. A program can include any market in Texas, listed or not.
The first findings from each market page, each with its source. Open a market for everything we've found there.
Austin ISD's athletic program covers 13 high schools and 20 middle schools competing in 24 UIL activities, with nearly 500 coaches serving about 15,000 student-athletes and more than 1,700 events a year at six central athletics facilities.
Austin FC's nonprofit 4ATX Foundation and founding partner St. David's HealthCare ran Clinics 4ATX for a fifth year in 2025: six free soccer clinics for students ages 7 to 11, serving over 700 local youth, with Title I schools and community organizations.
Dallas ISD athletics reports more than 9,300 student-athletes in grades 7 to 12 at 22 comprehensive high schools and 31 middle schools, sponsors 21 UIL sports at the high school level and 12 at the middle school level, and runs eight community stadiums.
Dallas ISD says events at its venues draw more than 600,000 attendees across 400-plus varsity events a year, and that athletics advertising is handled with the Dallas Education Foundation.
The Houston Texans' Girls Flag Football Program, run with NFL FLAG and Nike, reached more than 80 high schools in its third season (April 2025), including all 25 Houston ISD high schools plus Fort Bend ISD, Alief ISD, Stafford ISD and area charter schools, with more than 2,000 high school female student-athletes competing and Houston Methodist as its first community partner.
The UIL approved girls flag football as an official pilot program for the 2028-29 school year, a step the Houston Texans and Dallas Cowboys have led statewide advocacy toward; Texans Foundation leaders said they were disappointed by the multi-year delay.
San Antonio Sports, a nonprofit, runs the i Play! Afterschool youth program and hosts events including the San Antonio Marathon, All-Star Football and Basketball games, and the 2026 NCAA Division I Women's Volleyball Championship.
San Antonio Sports' free iPLAY! afterschool program gives third to fifth graders in six school districts (Harlandale, Northside, San Antonio, Southwest, North East and Judson ISDs) training in four sports (soccer, volleyball, basketball, flag football), plus shirt, shorts, socks and athletic shoes for each participant.
A brand sponsoring a parent's own child's program has an 81% chance of that parent paying attention. Sponsoring youth sports generally — a program with no connection to their family — drops to 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, 2026
- We source and vet the organizations in the markets you choose, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
For multi-organization programs, we work directly with the brand, and the organizations in the program are never billed by us. Managed Market Programs are priced as a flat program fee rather than a commission, scoped to your campaign after a conversation about the markets, organizations, and workload involved.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See how organization-side commissions work →
Tell Us Your Texas Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.