The Houston Market
Youth Sports in Houston, by the Numbers
Population
2.39M
City of Houston.
Estimated Youth Sports Participants
208K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
624K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Population here is the Census Bureau's Vintage 2024 estimate for the city itself, a different product from the American Community Survey figures on our Arizona and Nevada pages, so the numbers are not strictly comparable. The estimates use the same published chain as every market page: population × 15% × 58% = participants; participants × 3.0 = reach (see Sources).
Texas had 879,403 high school athletic participants in 2024-25, the most of any state. That count reflects participation, so a student who plays two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey
What We Found
Youth Sports and Sponsorship in Houston
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
Sponsorship & partnerships
The Houston Texans' Girls Flag Football Program, run with NFL FLAG and Nike, reached more than 80 high schools in its third season (April 2025), including all 25 Houston ISD high schools plus Fort Bend ISD, Alief ISD, Stafford ISD and area charter schools, with more than 2,000 high school female student-athletes competing and Houston Methodist as its first community partner.
School sports
The UIL approved girls flag football as an official pilot program for the 2028-29 school year, a step the Houston Texans and Dallas Cowboys have led statewide advocacy toward; Texans Foundation leaders said they were disappointed by the multi-year delay.
Parks & leagues
Houston Soccer for Success, run with the U.S. Soccer Foundation and the Houston Parks and Recreation Department, serves around 1,500 youth ages 5 to 14 at 8 sites in the Houston area, free, in two 12-week seasons a year.
Parks & leagues
The Houston Parks and Recreation Department runs youth programming for ages 4 to 18 year-round through its community centers, including youth basketball, flag football, tennis, swimming, and the Astros Jr. RBI baseball and softball programs.
Working in Houston
Available Nationwide, Built Around Your Program
Zubie Five has an established track record across Arizona, California, and Nevada, and works with organizations anywhere in the country. Finding sponsors is research, packaging, outreach, and negotiation, so your location doesn't limit access to it. Here's how it works for a Houston-area program.
Step 1
We learn your program
Your teams, your audience, your schedule, and the sponsorship assets you already have, so the package reflects what you can really deliver.
Step 2
We find sponsors for you
We research Houston-area and regional businesses that want to reach your families, then pitch and negotiate on your behalf.
Step 3
You run the season
Sponsors pay your organization directly. We stay the point of contact, so your volunteers can get back to the kids.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Houston-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Houston FAQs
Do you work with organizations in the Houston area? +
Yes. We work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments in the Houston area. Zubie Five is based in Tempe, Arizona, with an established track record across Arizona, California, and Nevada and availability nationwide.
Who already invests in youth and school sports around Houston? +
Public sources show these examples of sponsor, team, and foundation involvement in the Houston area: The Houston Texans' Girls Flag Football Program, run with NFL FLAG and Nike, reached more than 80 high schools in its third season (April 2025), including all 25 Houston ISD high schools plus Fort Bend ISD, Alief ISD, Stafford ISD and area charter schools, with more than 2,000 high school female student-athletes competing and Houston Methodist as its first community partner (
Houston Texans, April 14, 2025). A program that pairs a clear package with the right local business can be the next one.
How does it work if Zubie Five isn't based in Houston? +
The work of finding sponsors, which is research, packaging, outreach, negotiation, and follow-up, doesn't require being on site, so we handle it remotely. Fulfillment, like hanging a banner or announcing a sponsor, stays with your organization.
Do the rules for sponsorship differ in TX? +
They can. School districts, state associations, and local governments each set their own rules, and they vary by state. Our
checklist for every other state lists the questions to ask and the primary sources to check. It is not legal advice.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Houston Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.