Free Tools for Organizations & Sponsors

Sponsorship
Calculator Suite

Four interconnected tools to value your sponsorship assets, calculate sponsor ROI, compare community sports to traditional advertising, and benchmark against other organizations. Powered by real market data.

A note on our numbers: Figures labeled with a named source (e.g. "Priority Partnerships / YouGov Sport, 2026") come from published, cited research — full citations at zubiefive.com/sources. Figures labeled "Zubie Five default" or "Zubie Five estimate" are our own assumptions, built to be reasonable and transparent, not third-party citations — you can override any of them with your own numbers. CPM benchmarks are blended industry ranges (IAB, OAAA, IEG), not sourced per channel.
🏟️ Asset Valuation (For Orgs)
💰 Reach & Value
⚖️ Ad Comparison
🔍 Benchmark Comparison
TOOL 1
Sponsorship Asset Valuation

For organizations only — not a brand pricing tool. Use this to understand what your own inventory is worth before you set your ask, not to price-check an offer you've already received.

💰 Annual Revenue Goal
What will this fund?
—
Projected Revenue
—
Annual Goal
—
% of Goal
—
Gap to Fill

Section A — Location & Demographics

Zubie Five default multipliers — not from a published index
Zubie Five default: >$100K → 1.25x | $75-100K → 1.10x | $50-75K → 1.00x
Zubie Five default multipliers. Helps estimate how many local businesses might want to sponsor your org

Section B — Audience & Footprint

Attendees at games, tournaments, practices
From Google Analytics
Total email subscribers
Instagram + Facebook + X combined
Avg likes+comments / followers. Zubie Five typical range: 1-6%
Used to show annual value when you run multiple seasons

Section C — Intangibles

Rate 1-10: years operating, 501c3 status, media coverage, community programs

Section D — Select Your Sponsorship Asset Categories

This is a baseline, not a ceiling. This tool estimates a fair market value from your raw audience and reach data. It doesn't know about exclusivity, activation rights, multi-year commitments, or package bundling — all of which price above this baseline. If a number you're offered is lower than this, treat it as a starting point for a conversation, not a ceiling.

Your Results

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Total Audience Reach
Combined annual touchpoints
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Market Multiplier (LAIV)
Location-adjusted impression value
—
Top Asset Value
Your highest-value sponsorship asset
Individual Asset Valuations
What organizations actually charge. Across published sponsorship pages in California and Arizona, we've seen season-long outfield banners priced from $175 to $900, team and uniform sponsorships from $250 to $1,200, and scoreboard panels from $500 to $3,000. If your valuation lands well above these ranges, that may reflect assets your market hasn't seen priced before — or inputs worth revisiting.

Ranges observed across published sponsorship pages from youth sports organizations in California and Arizona.
Recommended Sponsorship Packages

Enter how many of each package you expect to sell. The calculator will show your total projected revenue.

+ Add Your Own Unique Assets

Add any unique sponsorship assets your organization offers — snack bar naming rights, parking lot, gym floor logo, pool naming rights, etc. Describe your asset and we will calculate a suggested fair market value based on your audience data.

+ Add Your Existing Sponsorship Packages

Already selling sponsorship packages? Add them here to see how they compare to your calculated values and include them in your total revenue picture. We will also flag if you are over- or under-pricing.

🤝 Get Started
Methodology: Fair Market Values calculated using: Total Audience Reach × Asset Impression Share × Base Rate × Location Multiplier × Goodwill Factor × Exclusivity Multiplier. Base rates are Zubie Five estimates informed by published IEG, Nielsen, and Sports Marketing Surveys ranges. Not a per-asset citation. Asset impression-share values are Zubie Five estimates. Results are estimates. Zubie Five does not guarantee specific outcomes. This is a floor estimate from raw audience data — exclusivity, activation rights, multi-year terms, and bundling all add value above this number.
TOOL 2
Sponsor Reach & Value Calculator

For brands and businesses. See your cost efficiency and audience reach from sponsoring a community sports organization.

Section A — Sponsorship Cost & Reach

Annual cost of the sponsorship package
How many people show up to a single game or event — not summed across the season
Your best single-channel estimate of unique people reached — total website visitors, email subscribers, or social followers. Don't add channels together
Game days or brand touchpoints per season

Section B — Delivery Cost (Optional)

Org's cost to deliver this package (jerseys, banners, etc.) — reduces true net value to sponsor

Your Reach & Value Results

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Your CPM
vs $8-15 on Facebook
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Effective Impressions
Weighted annual reach
📊 CPM Benchmark — How You Compare
Your cost per 1,000 impressions vs. every major advertising channel
Channel CPM benchmarks are blended industry estimates compiled from IAB, OAAA, and IEG published ranges. Treat as approximate.
🤝 Get Started
Methodology: Weighted Reach = Attendance Per Event × 1.0 + Unique Digital Audience × 0.6 (Zubie Five weighting — digital audience is counted at 60% of physical). Effective Impressions = Weighted Reach × Frequency (how many separate touchpoints per year). CPM = (Cost / Effective Impressions) × 1,000. This tool reports reach and cost efficiency only — it does not estimate customers, revenue, or profit, since a five-field form can't responsibly know your true unique audience or your sponsorship-attributable conversion rate.
TOOL 3
Traditional vs. Community Sponsorship

For brands evaluating their ad budget. Enter what you currently spend on traditional advertising and see how community sponsorships compare in efficiency, trust, and duration.

Section A — Your Current Monthly Ad Spend

CPM benchmark: $12 | Attention likelihood: 52%
CPM benchmark: $25 | Attention likelihood: 51%

Section B — Community Sponsorship (Proposed or Actual)

Use result from Tool 2, or estimate foot traffic × frequency
Baseball season ~270 days | Soccer ~180 | Year-round ~365 — general assumptions, not sourced to a specific report
Changes how exposure is described in your results below — the underlying numbers don't change

Side-by-Side Comparison

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Traditional Annual Spend
Your current total
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Community Sponsorship Cost
Annual sponsorship
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Budget Remaining
Left over for other channels
Metric
Traditional Ads
Community Sponsorship
Winner
📅 Campaign Duration Comparison
How long your sponsorship runs vs. typical ad campaign cycles — for the same budget
🤝 Get Started
Methodology: Effective Impressions = Raw Impressions × attention likelihood. Attention likelihood by channel — Community youth sports sponsorship: 81%, Social & digital media: 52%, TV commercial: 51%. Source: Priority Partnerships / YouGov Sport, 2026. Comparisons are estimates.
TOOL 4
Benchmark Comparison Tool

Compare your sponsorship assets and packages side-by-side with another organization — a rival school, another league in your city, or any competitor. See who is priced higher, lower, or missing opportunities entirely.

🔵 Your Organization

🔴 Comparison Organization

Asset-by-Asset Comparison

Add each sponsorship asset both organizations offer. Enter the price each charges. Leave blank if one org does not offer that asset — that is a gap opportunity.

Asset / Opportunity
Your Org
Comparison Org
Result
Package Comparison

Compare Gold/Silver/Bronze (or equivalent) package pricing between both organizations. See who bundles more value or charges more per tier.

Package Tier
Your Org
Comparison Org
Result
📊 Benchmark Scorecard
Asset-by-Asset Breakdown
💡 Gap Opportunities
Assets your comparison org offers that you do not — and vice versa
🎯 Pricing Intelligence
Where to raise prices, where you have competitive advantage, where to be cautious
🤝 Share with Zubie Five
Note: Benchmark data is entered manually by the user. Zubie Five does not independently verify competitor pricing. This tool is for internal strategic planning only. Comparison organization data should be obtained through publicly available sources, direct conversations, or shared documentation.