Consulting Is Its Own Engagement
Sponsorship strategy doesn't always start with a sales engagement. Sometimes an organization or brand needs a clear look at what it has, how it's packaged, and how its story is told before a single sponsor is approached. That's what consulting is for.
Consulting vs. sponsorship brokerage
Consulting is a standalone engagement, not something bundled into sponsorship brokerage. When Zubie Five is actively finding and closing sponsors for an organization — a youth league, a high school athletic program, a nonprofit — reviewing their current sponsor levels and spotting additional activation opportunities is simply part of doing that job, covered under the flat 20% commission those organizations pay on the sponsorships we close. Consulting is different: it's for when the strategic review and recommendations themselves are the deliverable, independent of an active sponsorship sales engagement.
What Consulting Covers
- Sponsorship Structure Review. An audit of an organization's or brand's current sponsorship program: the levels it offers, the categories it sells into, and how everything is packaged.
- Activation Inventory & Development. A catalog of what is currently offered to sponsors, and the identification or build-out of new activation opportunities.
- Branding. Positioning, visual identity, and brand voice as they relate to sponsorship readiness or partnership strategy.
- Marketing Strategy. How an organization or brand communicates its sponsorship story to the market.
- Community Engagement Strategy. How a program or brand builds and demonstrates local community impact.
- Design. Building the sponsorship-facing materials themselves: presentations, flyers, one-sheeters, and similar collateral.
This list grows as the work does. If you need something close to these but not on the list, ask.
Who It's For
Consulting is available to organizations of any size or vertical (youth sports, high school athletics, nonprofits, parks and recreation, collegiate, pro and minor league, and motorsports) and to brands.
Organizations come to us to get their sponsorship program ready for the market. Brands come to us to shape how they show up in local communities and partnerships.
How It's Priced
Consulting is scoped and priced per engagement, based on your specific needs. There is no published rate card, because a structure review for a single league and a branding project for a multi-market brand are different amounts of work. We'll agree the scope and the price with you in writing before anything starts.