The Dallas Market
Youth Sports in Dallas, by the Numbers
Population
1.33M
City of Dallas.
Estimated Youth Sports Participants
115K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
346K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Population here is the Census Bureau's Vintage 2024 estimate for the city itself, a different product from the American Community Survey figures on our Arizona and Nevada pages, so the numbers are not strictly comparable. The estimates use the same published chain as every market page: population × 15% × 58% = participants; participants × 3.0 = reach (see Sources).
Texas had 879,403 high school athletic participants in 2024-25, the most of any state. That count reflects participation, so a student who plays two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey
What We Found
Youth Sports and Sponsorship in Dallas
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
School sports
Dallas ISD athletics reports more than 9,300 student-athletes in grades 7 to 12 at 22 comprehensive high schools and 31 middle schools, sponsors 21 UIL sports at the high school level and 12 at the middle school level, and runs eight community stadiums.
Sponsorship & investment
Dallas ISD says events at its venues draw more than 600,000 attendees across 400-plus varsity events a year, and that athletics advertising is handled with the Dallas Education Foundation.
Events
The Dallas Cup, an international youth soccer tournament that began in 1980 (next dates March 21 to 28, 2027), reports annual totals of 35-plus countries, 10,000-plus participants, 350-plus referees, and 100,000-plus attendance, with a $45 million economic impact.
Working in Dallas
Available Nationwide, Built Around Your Program
Zubie Five has an established track record across Arizona, California, and Nevada, and works with organizations anywhere in the country. Finding sponsors is research, packaging, outreach, and negotiation, so your location doesn't limit access to it. Here's how it works for a Dallas-area program.
Step 1
We learn your program
Your teams, your audience, your schedule, and the sponsorship assets you already have, so the package reflects what you can really deliver.
Step 2
We find sponsors for you
We research Dallas-area and regional businesses that want to reach your families, then pitch and negotiate on your behalf.
Step 3
You run the season
Sponsors pay your organization directly. We stay the point of contact, so your volunteers can get back to the kids.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Dallas-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Dallas FAQs
Do you work with organizations in the Dallas area? +
Yes. We work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments in the Dallas area. Zubie Five is based in Tempe, Arizona, with an established track record across Arizona, California, and Nevada and availability nationwide.
Who already invests in youth and school sports around Dallas? +
Public sources show these examples of sponsor, team, and foundation involvement in the Dallas area: Dallas ISD says events at its venues draw more than 600,000 attendees across 400-plus varsity events a year, and that athletics advertising is handled with the Dallas Education Foundation (
Dallas ISD, Advertise with Athletics). A program that pairs a clear package with the right local business can be the next one.
How does it work if Zubie Five isn't based in Dallas? +
The work of finding sponsors, which is research, packaging, outreach, negotiation, and follow-up, doesn't require being on site, so we handle it remotely. Fulfillment, like hanging a banner or announcing a sponsor, stays with your organization.
Do the rules for sponsorship differ in TX? +
They can. School districts, state associations, and local governments each set their own rules, and they vary by state. Our
checklist for every other state lists the questions to ask and the primary sources to check. It is not legal advice.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Dallas Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.