Mountain West is a market where Zubie Five works to order rather than from a standing roster: a program starts from your target audience, footprint, and budget, and we find and vet the organizations that fit. Zubie Five has an established track record across Arizona, California, and Nevada and is available nationwide.
These are the combined totals of the market pages below, not an additional audience, and they count the cities only, not their suburbs. Each market has its own page with local detail.
| Market | Population | Est. youth participants | State high school participants, 2024-25 |
|---|---|---|---|
| Albuquerque, NM | 560K | 48.7K | 53,116 (New Mexico) |
| Billings, MT | 121K | 10.6K | 33,906 (Montana) |
| Boise, ID | 238K | 20.7K | 54,863 (Idaho) |
| Bozeman, MT | 57.9K | 5.0K | 33,906 (Montana) |
| Denver, CO | 729K | 63.4K | 147,139 (Colorado) |
| Missoula, MT | 78.2K | 6.8K | 33,906 (Montana) |
| Salt Lake City, UT | 218K | 18.9K | 97,498 (Utah) |
| Tucson, AZ | 554K | 48.2K | 136,785 (Arizona) |
State high school participation is the NFHS count for the whole state (523,307 across the 6 states above), where a student in two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey. A program can include any market in Mountain West, listed or not.
The first findings from each market page, each with its source. Open a market for everything we've found there.
Denver Parks & Recreation Youth Sports serves kids ages 5 to 17 in basketball, volleyball, flag football, soccer, baseball, softball, t-ball, cheerleading, and gymnastics.
Denver Parks and Recreation joined the Junior Nuggets program for youth basketball, putting players in jerseys carrying the Nuggets and DPR logos, with camps and clinics at Ball Arena.
The Utah High School Activities Association lists 162 schools across six classifications (1A to 6A, summing the counts on its homepage), with sports from football and basketball to boys volleyball and lacrosse.
Salt Lake County Parks & Recreation runs Junior Jazz, which it describes as the nation's largest and longest-running NBA youth basketball program, for boys and girls from kindergarten through 12th grade.
A brand sponsoring a parent's own child's program has an 81% chance of that parent paying attention. Sponsoring youth sports generally — a program with no connection to their family — drops to 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, 2026
- We source and vet the organizations in the markets you choose, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
For multi-organization programs, we work directly with the brand, and the organizations in the program are never billed by us. Managed Market Programs are priced as a flat program fee rather than a commission, scoped to your campaign after a conversation about the markets, organizations, and workload involved.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See how organization-side commissions work →
Tell Us Your Mountain West Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.