I'm the Founder of Zubie Five. I've worked for the Arizona Diamondbacks, Sun Devil Athletics, and the Arizona Hotshots right here in Arizona, and I'm a graduate of Arizona State University's W. P. Carey School of Business.
I've built relationships across this state for years. Zubie Five brings that to Arizona youth leagues, high school athletics, community nonprofits, and parks & recreation departments — the programs that have real audiences and nobody selling for them.
Read the full story →These figures are the combined totals of our Arizona market pages, not an additional audience. Each county below has its own page with local detail.
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
Arizona had 136,785 high school athletic participants in 2024-25, 22nd among the 51 NFHS member associations. The count reflects participation, so a student in two sports counts twice.
A 2023 Aspen Institute Project Play study put the share of Arizona youth ages 6 to 17 who played on a team or took lessons at 42.6%, according to Cronkite News, which reported community coaches and leaders working to change that picture.
Project Play is preparing State of Play Phoenix, a report scheduled for 2027 on youth sports within the Phoenix Union High School boundary, to research the barriers and opportunities to get more children playing.
Tap a market for local details
| County | Population | Participants | Market Page |
|---|---|---|---|
| Maricopa | 4.56M | 397K | Phoenix → |
| Pima | 1.06M | 92K | Tucson → |
| Coconino | 144K | 13K | Flagstaff → |
| Total | 5.76M | 502K |
Pinal, Yavapai, and Mohave Counties are not currently included in this program.
In the January 2026 Priority Partnerships / YouGov Sport study, 81% of youth sports parents were likely to pay attention to a brand sponsoring their own child's program. For a youth sports program with no connection to their family, that figure was 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, January 2026 study (via Youth Sports Business Report)
- We source and vet the organizations across every county, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
For multi-organization programs, we work directly with the brand, and the organizations in the program are never billed by us. Managed Market Programs are priced as a flat program fee rather than a commission, scoped to your campaign after a conversation about the markets, organizations, and workload involved. This is a coordination fee paid to Zubie Five on top of what you pay each participating organization — it is never deducted from an organization's sponsorship payment.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See how organization-side commissions work →
Tell Us Your Arizona Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.