Northeast & Mid-Atlantic is a market where Zubie Five works to order rather than from a standing roster: a program starts from your target audience, footprint, and budget, and we find and vet the organizations that fit. Zubie Five has an established track record across Arizona, California, and Nevada and is available nationwide.
These are the combined totals of the market pages below, not an additional audience, and they count the cities only, not their suburbs. Each market has its own page with local detail.
| Market | Population | Est. youth participants | State high school participants, 2024-25 |
|---|---|---|---|
| Baltimore, MD | 568K | 49.4K | 126,507 (Maryland) |
| Boston, MA | 673K | 58.6K | 222,231 (Massachusetts) |
| New York City, NY | 8.48M | 738K | 327,068 (New York) |
| Philadelphia, PA | 1.57M | 137K | 333,123 (Pennsylvania) |
| Pittsburgh, PA | 308K | 26.8K | 333,123 (Pennsylvania) |
| Washington, DC | 702K | 61.1K | 13,314 (the District of Columbia) |
State high school participation is the NFHS count for the whole state (1,022,243 across the 5 states above), where a student in two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey. A program can include any market in Northeast & Mid-Atlantic, listed or not.
The first findings from each market page, each with its source. Open a market for everything we've found there.
Boston Public Schools serves more than 46,000 students in 104 schools across 17 neighborhoods.
The Massachusetts Interscholastic Athletic Association (MIAA) reports over 380 member schools serving over 220,000 student-athletes.
New York City's public school system enrolled 884,644 students in 1,599 schools in 2025-26, which NYC Public Schools describes as the largest school district in the United States.
At an April 2025 City Council hearing on athletic field permitting, testimony counted approximately 1,000 youth leagues, 513 Public Schools Athletic League (PSAL) schools, about 400 schools in other leagues, and 600 adult leagues holding NYC Parks field permits.
The School District of Philadelphia lists 330 schools (249 district and alternative schools plus 81 charter schools) and 198,405 students across district, charter, cyber charter, and other enrollment.
The Philadelphia Public League traces to a 1901 interscholastic conference and took its name in 1920. Its sports run across fall, winter, and spring, from football, basketball, and wrestling to swimming and flag football.
In D.C., 70% of boys and 53% of girls played sports (2022-23 National Survey of Children's Health). Project Play calls the 17-point gap the largest girls-boys gap of any state. For Black children the rate was 51%; for white children, 84%.
Charter schools are 36% of D.C.'s high school population but 22% of high school sports participants. DCPS high schools in Wards 7 and 8 average about two fewer sports than the rest of the city, and 91% of high-income children are driven to sports versus 50% of low-income children.
A brand sponsoring a parent's own child's program has an 81% chance of that parent paying attention. Sponsoring youth sports generally — a program with no connection to their family — drops to 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, 2026
- We source and vet the organizations in the markets you choose, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
For multi-organization programs, we work directly with the brand, and the organizations in the program are never billed by us. Managed Market Programs are priced as a flat program fee rather than a commission, scoped to your campaign after a conversation about the markets, organizations, and workload involved.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See how organization-side commissions work →
Tell Us Your Northeast & Mid-Atlantic Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.