These figures are the combined totals of our Bay Area market pages, not an additional audience. Each county below has its own page with local detail.
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
The California Interscholastic Federation reports a record 821,586 student-athletes in education-based athletics for 2024-25, up 1.8% from the prior year and above the previous record set in 2020. Girls' participation rose 3.1%, and girls' flag football grew 84% to 19,921 participants in its second season as a CIF-sanctioned sport.
Project Play told the California Governor's Advisory Council on Physical Fitness and Mental Wellness in March 2026 that California's youth sport participation rate is 56.2%, against a 63% federal target (Healthy People 2030), and cited LA84 Foundation research that 1 in 3 California youth dropped out of sports citing cost, transport, or time barriers.
Tap a market for local details
| County | Population | Participants | Market Page |
|---|---|---|---|
| Santa Clara | 1.93M | 168K | San Jose → |
| Alameda | 1.66M | 144K | Oakland → |
| San Francisco + San Mateo | 1.59M | 138K | San Francisco → |
| Contra Costa | 1.16M | 101K | Contra Costa County → |
| Total | 6.34M | 552K |
Marin, Napa, Solano, and Sonoma Counties are not currently included in this program.
In the January 2026 Priority Partnerships / YouGov Sport study, 81% of youth sports parents were likely to pay attention to a brand sponsoring their own child's program. For a youth sports program with no connection to their family, that figure was 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, January 2026 study (via Youth Sports Business Report)
- We source and vet the organizations across every county, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
For multi-organization programs, we work directly with the brand, and the organizations in the program are never billed by us. Managed Market Programs are priced as a flat program fee rather than a commission, scoped to your campaign after a conversation about the markets, organizations, and workload involved. This is a coordination fee paid to Zubie Five on top of what you pay each participating organization — it is never deducted from an organization's sponsorship payment.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See how organization-side commissions work →
Tell Us Your Bay Area Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.