These figures are the combined totals of our Bay Area market pages, not an additional audience. Each county below has its own page with local detail.
| County | Population | Participants | Market Page |
|---|---|---|---|
| Santa Clara | 1.93M | 168K | San Jose → |
| Alameda | 1.66M | 144K | Oakland → |
| San Francisco + San Mateo | 1.59M | 138K | San Francisco → |
| Contra Costa | 1.16M | 101K | Contra Costa County → |
| Total | 6.34M | 552K |
Marin, Napa, Solano, and Sonoma Counties are not currently included in this program.
A brand sponsoring a parent's own child's program has an 81% chance of that parent paying attention. Sponsoring youth sports generally — a program with no connection to their family — drops to 61%.
That 20-point gap is the reason we place regionally but sell locally. You get one agreement covering the region, and inside it, placements at the specific programs where your customers' kids actually play.
Source: Priority Partnerships / YouGov Sport, 2026
- We source and vet the organizations across every county, matched to your target audience and footprint
- Standardized activation menu — the same placement types priced consistently in every market
- Category exclusivity managed across the program, not negotiated org by org
- One agreement, one invoice — not dozens
- One performance report covering the full program, with dated placement photos and counted attendance from every organization
When a brand engages us directly to build a multi-organization program, the brand pays us — and the organizations placed into that program pay nothing. It's scoped and priced as a program management engagement.
We are never paid by both sides of the same deal. You'll know in writing which arrangement applies before anything is signed.
See our full compensation structure →
Tell Us Your Bay Area Footprint
Give us your target audience, your markets, and your budget, and we'll tell you what's available and what it costs. If a single-market placement is a better fit than a regional program, we'll say so.