The Oakland Market
Why Brands Are Investing Here
Oakland and the East Bay pack deep community pride and a strong youth sports tradition into one of the most diverse parts of the greater San Francisco Bay Area — a market where authentic, local sponsorships stand out.
Population
439K
City of Oakland — East Bay, part of the greater San Francisco Bay Area.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
38.2K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
115K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Oakland-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Oakland-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple Bay Area markets? See our regional program →Common Questions
Oakland FAQs
Do you work with organizations throughout the Oakland area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the Oakland area, including Oakland, Berkeley, Fremont, and Hayward, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Oakland-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional brands looking for authentic community touchpoints in the East Bay all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Oakland Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.