The San Francisco Market
Why Brands Are Investing Here
San Francisco anchors one of the wealthiest, most brand-dense metros in the country — a market where local businesses and national brands alike are actively looking for authentic, community-first ways to reach families.
Population
1.59M
San Francisco and San Mateo Counties — the San Francisco Peninsula.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
138K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
415K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
County-level figures covering San Francisco and San Mateo Counties. Alameda, Santa Clara, and Contra Costa Counties are covered on their own pages and are not included here.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your San Francisco-area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach San Francisco-area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Bay Area markets? See our regional program →
Common Questions
San Francisco FAQs
Do you work with organizations throughout the San Francisco area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the San Francisco area, including San Francisco, Daly City, South San Francisco, and San Mateo, as well as organizations nationwide.
What kind of San Francisco-area businesses sponsor youth sports? +
Local restaurants, tech companies, healthcare providers, real estate agents, and national brands looking for authentic community touchpoints in a competitive market all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your San Francisco Program?
No upfront cost. No contract term. Just results.