The San Francisco Market
Why Brands Are Investing Here
San Francisco anchors one of the wealthiest, most brand-dense metros in the country — a market where local businesses and national brands alike are actively looking for authentic, community-first ways to reach families.
Population
1.59M
San Francisco and San Mateo Counties — the San Francisco Peninsula.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
138K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
415K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
County-level figures covering San Francisco and San Mateo Counties. Alameda, Santa Clara, and Contra Costa Counties are covered on their own pages and are not included here.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your San Francisco-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
San Francisco FAQs
Do you work with organizations throughout the San Francisco area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the San Francisco area, including San Francisco, Daly City, South San Francisco, and San Mateo, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of San Francisco-area businesses sponsor youth sports? +
Local restaurants, tech companies, healthcare providers, real estate agents, and national brands looking for authentic community touchpoints in a competitive market all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your San Francisco Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.