The Santa Ana Market
Why Brands Are Investing Here
Santa Ana is the county seat of Orange County and its second-largest city — a dense, majority-Latino community with deep civic infrastructure and a large, still-underserved youth population, not the beach-town image Orange County is known for nationally.
Population
313K
City of Santa Ana — Orange County's seat and second-largest city.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
27.2K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
81.6K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Ana-area organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Santa Ana-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Orange County markets? See our regional program →
Common Questions
Santa Ana FAQs
Do you work with organizations throughout the Santa Ana area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Santa Ana and the rest of Orange County, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Santa Ana-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional/national brands looking to reach Santa Ana's large, family-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Santa Ana Program?
No upfront cost. No contract term. Just results.