The Richmond Market
Youth Sports in Richmond, by the Numbers
Population
234K
City of Richmond.
Estimated Youth Sports Participants
20.3K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
61.0K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Population here is the Census Bureau's Vintage 2024 estimate for the city itself, a different product from the American Community Survey figures on our Arizona and Nevada pages, so the numbers are not strictly comparable. The estimates use the same published chain as every market page: population × 15% × 58% = participants; participants × 3.0 = reach (see Sources).
Virginia had 181,110 high school athletic participants in 2024-25, ranking 15 among the 51 NFHS member associations. That count reflects participation, so a student who plays two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey
What We Found
Youth Sports and Sponsorship in Richmond
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
Sponsorship & partnerships
In June 2021 Cross Timbers Roofing partnered with the Richmond Flying Squirrels and Flying Squirrels Charities on Field of Dreams, letting area youth leagues join players on the field for the national anthem, with a donation to each participating league.
Sponsorship & partnerships
In July 2023 the Richmond Kickers unveiled a limited-run third kit showcasing RVAccess, which serves Richmond's special-needs soccer community, as a team partner.
Events
The ECNL Boys and ECNL Regional League Boys national finals for U13-U17 teams are set for July 15-19, 2026, at VACU Fields at Striker Park in Glen Allen, in the Richmond area, with 20 ECNL Boys teams and 40 Regional League Boys teams advancing.
Working in Richmond
Available Nationwide, Built Around Your Program
Zubie Five has an established track record across Arizona, California, and Nevada, and works with organizations anywhere in the country. Finding sponsors is research, packaging, outreach, and negotiation, so your location doesn't limit access to it. Here's how it works for a Richmond-area program.
Step 1
We learn your program
Your teams, your audience, your schedule, and the sponsorship assets you already have, so the package reflects what you can really deliver.
Step 2
We find sponsors for you
We research Richmond-area and regional businesses that want to reach your families, then pitch and negotiate on your behalf.
Step 3
You run the season
Sponsors pay your organization directly. We stay the point of contact, so your volunteers can get back to the kids.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Richmond-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Richmond FAQs
Do you work with organizations in the Richmond area? +
Yes. We work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments in the Richmond area. Zubie Five is based in Tempe, Arizona, with an established track record across Arizona, California, and Nevada and availability nationwide.
Who already invests in youth and school sports around Richmond? +
Public sources show these examples of sponsor, team, and foundation involvement in the Richmond area: In June 2021 Cross Timbers Roofing partnered with the Richmond Flying Squirrels and Flying Squirrels Charities on Field of Dreams, letting area youth leagues join players on the field for the national anthem, with a donation to each participating league (
MiLB.com, June 18, 2021). In July 2023 the Richmond Kickers unveiled a limited-run third kit showcasing RVAccess, which serves Richmond's special-needs soccer community, as a team partner (
Richmond Kickers, July 17, 2023). A program that pairs a clear package with the right local business can be the next one.
How does it work if Zubie Five isn't based in Richmond? +
The work of finding sponsors, which is research, packaging, outreach, negotiation, and follow-up, doesn't require being on site, so we handle it remotely. Fulfillment, like hanging a banner or announcing a sponsor, stays with your organization.
Do the rules for sponsorship differ in VA? +
They can. School districts, state associations, and local governments each set their own rules, and they vary by state. Our
checklist for every other state lists the questions to ask and the primary sources to check. It is not legal advice.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Richmond Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.