Population here is the Census Bureau's Vintage 2024 estimate for the city itself, a different product from the American Community Survey figures on our Arizona and Nevada pages, so the numbers are not strictly comparable. The estimates use the same published chain as every market page: population × 15% × 58% = participants; participants × 3.0 = reach (see Sources).
South Carolina had 110,856 high school athletic participants in 2024-25, ranking 30 among the 51 NFHS member associations. That count reflects participation, so a student who plays two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
Sports tourism in the City of Myrtle Beach produced $174.2 million in direct spending in 2023, up from $154.7 million in 2022, according to the city. Baseball was the largest contributor at $53 million, followed by dance ($37.6 million) and fast-pitch softball ($21.4 million). The city defines direct spending as one dollar spent one time in the local economy, without economic multipliers.
Myrtle Beach's sports tourism director said in 2024 that the city's venue calendar is about 80% or more youth sports tournaments, and that over half of the sports tourism visitors the city surveys say it is their first time in Myrtle Beach.
The City of North Myrtle Beach says its Park and Sports Complex, which opened in 2014, has hosted nearly 600,000 players and spectators and had an estimated economic impact of $197.3 million; as of August 2024 the city was spending $36 million to expand it by 90 acres.
In February 2025 HiCast Sports Network, a video streaming platform for youth and amateur sports, announced a partnership bringing livestreaming and video-on-demand to the Colonel Thomas "Buddy" Styers Athletic Complex at Grand Park, which was set to host 45 travel tournaments in 2025, with the City of Myrtle Beach's sports tourism director quoted in the announcement. HiCast describes a revenue-sharing model with its partner venues. No naming-rights or title sponsor for the complex turned up.
Tournaments and large sports complexes bring visiting families to town. Read How Local Businesses Can Benefit When a Major Youth Tournament Comes to Town.
Zubie Five has an established track record across Arizona, California, and Nevada, and works with organizations anywhere in the country. Finding sponsors is research, packaging, outreach, and negotiation, so your location doesn't limit access to it. Here's how it works for a Myrtle Beach-area program.
Find corporate sponsors for your Myrtle Beach-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →Reach Myrtle Beach-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Do you work with organizations in the Myrtle Beach area? +
Who already invests in youth and school sports around Myrtle Beach? +
How does it work if Zubie Five isn't based in Myrtle Beach? +
Do the rules for sponsorship differ in SC? +
How much does it cost my organization? +
Your sponsors, found and handled, so your volunteers can get back to the kids.