The Little Rock Market
Youth Sports in Little Rock, by the Numbers
Population
205K
City of Little Rock.
Estimated Youth Sports Participants
17.8K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
53.4K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Population here is the Census Bureau's Vintage 2024 estimate for the city itself, a different product from the American Community Survey figures on our Arizona and Nevada pages, so the numbers are not strictly comparable. The estimates use the same published chain as every market page: population × 15% × 58% = participants; participants × 3.0 = reach (see Sources).
Arkansas had 88,378 high school athletic participants in 2024-25, ranking 34 among the 51 NFHS member associations. That count reflects participation, so a student who plays two sports counts twice. Source: NFHS, 2024-25 High School Athletics Participation Survey
What We Found
Youth Sports and Sponsorship in Little Rock
Each item below comes from a public source, linked on the card. We add to this list only when we can cite it.
Sponsorship & partnerships
The Arkansas Travelers Youth Foundation, launched in November 2021, pays fees for kids who can't afford to play baseball and softball; by January 2023 it had given away more than $27,000 in equipment, and the foundation said over half the kids at its free clinics had never picked up a bat.
Events
The Brandon Burlsworth Foundation's Little Rock Football Camp for boys and girls ages 7-15 was held May 30, 2026, at War Memorial Stadium and is listed as sold out.
Parks & leagues
Little Rock Parks and Recreation's youth programs page lists Youth Athletics, offering a variety of team sports and leagues, alongside after-school, therapeutic recreation, and summer programs.
Working in Little Rock
Available Nationwide, Built Around Your Program
Zubie Five has an established track record across Arizona, California, and Nevada, and works with organizations anywhere in the country. Finding sponsors is research, packaging, outreach, and negotiation, so your location doesn't limit access to it. Here's how it works for a Little Rock-area program.
Step 1
We learn your program
Your teams, your audience, your schedule, and the sponsorship assets you already have, so the package reflects what you can really deliver.
Step 2
We find sponsors for you
We research Little Rock-area and regional businesses that want to reach your families, then pitch and negotiate on your behalf.
Step 3
You run the season
Sponsors pay your organization directly. We stay the point of contact, so your volunteers can get back to the kids.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Little Rock-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Little Rock FAQs
Do you work with organizations in the Little Rock area? +
Yes. We work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments in the Little Rock area. Zubie Five is based in Tempe, Arizona, with an established track record across Arizona, California, and Nevada and availability nationwide.
Who already invests in youth and school sports around Little Rock? +
Public sources show these examples of sponsor, team, and foundation involvement in the Little Rock area: The Arkansas Travelers Youth Foundation, launched in November 2021, pays fees for kids who can't afford to play baseball and softball; by January 2023 it had given away more than $27,000 in equipment, and the foundation said over half the kids at its free clinics had never picked up a bat (
KATV, Jan. 5, 2023). A program that pairs a clear package with the right local business can be the next one.
How does it work if Zubie Five isn't based in Little Rock? +
The work of finding sponsors, which is research, packaging, outreach, negotiation, and follow-up, doesn't require being on site, so we handle it remotely. Fulfillment, like hanging a banner or announcing a sponsor, stays with your organization.
Do the rules for sponsorship differ in AR? +
They can. School districts, state associations, and local governments each set their own rules, and they vary by state. Our
checklist for every other state lists the questions to ask and the primary sources to check. It is not legal advice.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Little Rock Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.