The West Covina Market
Why Brands Are Investing Here
West Covina is one of the San Gabriel Valley's largest commercial hubs, anchored by Plaza West Covina — among the region's biggest shopping destinations — in a city that grew faster than almost any in America between 1950 and 1960, giving it a large, established residential and retail base.
Population
107K
City of West Covina — home to Plaza West Covina, one of the San Gabriel Valley's largest shopping destinations.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
9.31K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
27.9K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your West Covina-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
West Covina FAQs
Do you work with organizations throughout the West Covina area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout West Covina and the rest of Los Angeles County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of West Covina-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, retail and real estate businesses, and regional/national brands looking to reach West Covina's large residential and shopping base all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your West Covina Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.