The Upland Market
Why Brands Are Investing Here
Upland sits along the historic alignment of Route 66, and its Euclid Avenue — a 200-foot-wide, National Register-listed boulevard laid out in 1882 — remains one of the most distinctive Main Streets in the Inland Empire.
Population
79K
City of Upland — home to historic Route 66 and the landmark Euclid Avenue.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
6.90K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
20.7K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Upland-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Upland-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple Inland Empire markets? See our regional program →Common Questions
Upland FAQs
Do you work with organizations throughout the Upland area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Upland and the rest of San Bernardino County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Upland-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional/national brands looking to reach Upland's family-oriented, historic community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Upland Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.