The Santa Rosa Market
Why Brands Are Investing Here
Santa Rosa is the longtime home of Peanuts creator Charles M. Schulz — home to the Charles M. Schulz Museum and the ice arena he built and skated at for decades — and of horticulturist Luther Burbank, whose home and gardens preserve the site where he developed hundreds of new plant varieties, including the Santa Rosa plum. As Sonoma County's seat and largest city, it's the hub for the wine country surrounding it.
Population
177K
City of Santa Rosa — home to the Charles M. Schulz Museum and the Luther Burbank Home & Gardens.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
15.4K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
46.2K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Rosa-area organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Santa Rosa-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Common Questions
Santa Rosa FAQs
Do you work with organizations throughout the Santa Rosa area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Santa Rosa and the rest of Sonoma County, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Santa Rosa-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, wine-industry and hospitality businesses, real estate agents, and regional/national brands looking to reach Santa Rosa's established, family-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call.
See the full commission structure →
Ready to Bring Sponsors to Your Santa Rosa Program?
No upfront cost. No contract term. Just results.