The Santa Rosa Market
Why Brands Are Investing Here
Santa Rosa is the longtime home of Peanuts creator Charles M. Schulz — home to the Charles M. Schulz Museum and the ice arena he built and skated at for decades — and of horticulturist Luther Burbank, whose home and gardens preserve the site where he developed hundreds of new plant varieties, including the Santa Rosa plum. As Sonoma County's seat and largest city, it's the hub for the wine country surrounding it.
Population
177K
City of Santa Rosa — home to the Charles M. Schulz Museum and the Luther Burbank Home & Gardens.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
15.4K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
46.2K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Rosa-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Santa Rosa-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →
Common Questions
Santa Rosa FAQs
Do you work with organizations throughout the Santa Rosa area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Santa Rosa and the rest of Sonoma County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Santa Rosa-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, wine-industry and hospitality businesses, real estate agents, and regional/national brands looking to reach Santa Rosa's established, family-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Santa Rosa Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.