The Santa Cruz Market
Why Brands Are Investing Here
Santa Cruz is home to the Santa Cruz Beach Boardwalk, California's oldest surviving amusement park (open since 1907), and to Steamer Lane, a World Surfing Reserve where Hawaiian royalty rode some of the first documented surfboards on the U.S. mainland in 1885 — alongside UC Santa Cruz's redwood-forest campus and its student-championed Banana Slug mascot.
Population
61.6K
City of Santa Cruz — home to the historic Beach Boardwalk and Steamer Lane, a designated World Surfing Reserve.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
5.36K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
16.1K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Cruz-area organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Santa Cruz-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Common Questions
Santa Cruz FAQs
Do you work with organizations throughout the Santa Cruz area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Santa Cruz and the rest of Santa Cruz County, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Santa Cruz-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, tourism and hospitality businesses, real estate agents, and regional/national brands looking to reach Santa Cruz's coastal, education-driven community all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Santa Cruz Program?
No upfront cost. No contract term. Just results.