The Santa Cruz Market
Why Brands Are Investing Here
Santa Cruz is home to the Santa Cruz Beach Boardwalk, California's oldest surviving amusement park (open since 1907), and to Steamer Lane, a World Surfing Reserve where Hawaiian royalty rode some of the first documented surfboards on the U.S. mainland in 1885 — alongside UC Santa Cruz's redwood-forest campus and its student-championed Banana Slug mascot.
Population
61.6K
City of Santa Cruz — home to the historic Beach Boardwalk and Steamer Lane, a designated World Surfing Reserve.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
5.36K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
16.1K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Cruz-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Santa Cruz-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →
Common Questions
Santa Cruz FAQs
Do you work with organizations throughout the Santa Cruz area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Santa Cruz and the rest of Santa Cruz County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Santa Cruz-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, tourism and hospitality businesses, real estate agents, and regional/national brands looking to reach Santa Cruz's coastal, education-driven community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Santa Cruz Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.