The Santa Barbara Market
Why Brands Are Investing Here
Santa Barbara is known as 'The American Riviera' — home to UC Santa Barbara, the historic 1786 Old Mission, and a tourism and wine-country economy layered on top of genuine institutional and biotech employers — a market where community sponsorships carry real weight in a famously image-conscious city.
Population
87.8K
City of Santa Barbara — 'The American Riviera,' home to UC Santa Barbara.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
7.64K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
22.9K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Santa Barbara-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Santa Barbara FAQs
Do you work with organizations throughout the Santa Barbara area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout the city of Santa Barbara, with an established track record across Arizona, California, and Nevada and availability nationwide. Looking for the wider Santa Barbara County area, including Goleta, Santa Maria, or Lompoc? See our Santa Barbara County page.
What kind of Santa Barbara-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, wine and hospitality brands, real estate agents, and national brands looking to reach Santa Barbara's tourism-driven, affluent community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Santa Barbara Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.