The Riverside Market
Why Brands Are Investing Here
Riverside is the county seat and the Inland Empire's civic and academic anchor — home to UC Riverside and the historic Mission Inn, and the birthplace of California's navel orange industry — a market with deep institutional roots and a large student and family population.
Population
319K
City of Riverside — county seat, home to UC Riverside and the historic Mission Inn.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
27.8K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
83.3K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Riverside-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Riverside-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple Inland Empire markets? See our regional program →Common Questions
Riverside FAQs
Do you work with organizations throughout the Riverside area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Riverside and the rest of the Inland Empire, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Riverside-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, real estate agents, and regional/national brands looking to reach Riverside's mix of university, civic, and family audiences all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Riverside Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.