The Reno-Tahoe Market
Why Brands Are Investing Here
Reno-Sparks is one of the fastest-growing metros in the Mountain West, with a booming logistics and tech sector feeding new family growth — plus a year-round tourism economy stretching into the Lake Tahoe basin that gives local and regional brands a genuine, community-first way to reach families.
Population
497K
Washoe County — home to Reno-Sparks, Northern Nevada.
Source: U.S. Census Bureau, 2024 American Community Survey
Estimated Youth Sports Participants
43K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
130K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Reno-Tahoe area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Reno-Tahoe area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Nevada markets? See our regional program →
Common Questions
Reno-Tahoe FAQs
Do you work with organizations throughout the Reno-Tahoe area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Northern Nevada, including Reno, Sparks, Carson City, and the Lake Tahoe area, as well as organizations nationwide.
What kind of Reno-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and tourism and hospitality brands looking to reach year-round Reno-Tahoe families all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Reno-Tahoe Program?
No upfront cost. No contract term. Just results.