The Reno-Tahoe Market
Why Brands Are Investing Here
Reno-Sparks is one of the fastest-growing metros in the Mountain West, with a booming logistics and tech sector feeding new family growth — plus a year-round tourism economy stretching into the Lake Tahoe basin that gives local and regional brands a genuine, community-first way to reach families.
Population
497K
Washoe County — home to Reno-Sparks, Northern Nevada.
Source: U.S. Census Bureau, 2024 American Community Survey
Estimated Youth Sports Participants
43K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
130K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Reno-Tahoe area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
Common Questions
Reno-Tahoe FAQs
Do you work with organizations throughout the Reno-Tahoe area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Northern Nevada, including Reno, Sparks, Carson City, and the Lake Tahoe area, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Reno-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and tourism and hospitality brands looking to reach year-round Reno-Tahoe families all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Reno-Tahoe Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.