The Redding Market
Why Brands Are Investing Here
Redding is anchored by the Sundial Bridge, a Santiago Calatrava-designed pedestrian bridge and one of the largest sundials in the world, and by Turtle Bay Exploration Park — while serving as the gateway to Shasta Lake, Mount Shasta, and Lassen Volcanic National Park, a three-park stretch no other city its size can claim.
Population
93.4K
City of Redding — home to the Sundial Bridge and gateway to Mount Shasta, Shasta Lake, and Lassen Volcanic National Park.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
8.13K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
24.4K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Redding-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Redding-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →
Common Questions
Redding FAQs
Do you work with organizations throughout the Redding area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Redding and the rest of Shasta County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Redding-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, outdoor recreation and tourism businesses, real estate agents, and regional/national brands looking to reach Redding's outdoor-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Redding Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.