The Pasadena Market
Why Brands Are Investing Here
Pasadena is home to Caltech and NASA's Jet Propulsion Laboratory, and hosts the Rose Bowl Game and Tournament of Roses Parade every New Year's — a market with deep institutional prestige, real household income, and a national spotlight once a year that most cities never get.
Population
137K
City of Pasadena — home to Caltech and NASA's Jet Propulsion Laboratory.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
11.9K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
35.7K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Pasadena-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Pasadena-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple LA County markets? See our regional program →Common Questions
Pasadena FAQs
Do you work with organizations throughout the Pasadena area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Pasadena and the rest of Los Angeles County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Pasadena-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, real estate agents, and regional/national brands looking to reach Pasadena's affluent, institutionally-anchored community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Pasadena Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.