The Pasadena Market
Why Brands Are Investing Here
Pasadena is home to Caltech and NASA's Jet Propulsion Laboratory, and hosts the Rose Bowl Game and Tournament of Roses Parade every New Year's — a market with deep institutional prestige, real household income, and a national spotlight once a year that most cities never get.
Population
137K
City of Pasadena — home to Caltech and NASA's Jet Propulsion Laboratory.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
11.9K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
35.7K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Pasadena-area organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Pasadena-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple LA County markets? See our regional program →
Common Questions
Pasadena FAQs
Do you work with organizations throughout the Pasadena area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Pasadena and the rest of Los Angeles County, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Pasadena-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, real estate agents, and regional/national brands looking to reach Pasadena's affluent, institutionally-anchored community all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Pasadena Program?
No upfront cost. No contract term. Just results.