The Modesto Market
Why Brands Are Investing Here
Modesto is the hometown that inspired George Lucas's American Graffiti — its 1960s cruising culture is still celebrated every Graffiti Summer — and headquarters to E&J Gallo Winery, the world's largest family-owned winery, alongside the landmark 1912 Modesto Arch and the restored 1883 McHenry Mansion.
Population
219K
City of Modesto — hometown inspiration for American Graffiti and headquarters of E&J Gallo Winery.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
19.1K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
57.2K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Modesto-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Modesto-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →
Common Questions
Modesto FAQs
Do you work with organizations throughout the Modesto area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Modesto and the rest of Stanislaus County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Modesto-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, agricultural and wine-industry businesses, real estate agents, and regional/national brands looking to reach Modesto's family-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Modesto Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.