The Kern County Market
Why Brands Are Investing Here
Kern County, anchored by Bakersfield, is one of the largest markets in California's Central Valley — a growing region where community sports sponsorships offer local businesses real, lasting visibility.
Population
920K
Kern County — the Bakersfield metro area, Southern San Joaquin Valley.
Source: U.S. Census Bureau 2024 estimates
Youth Population
92K
Estimated school-age and youth-sports-eligible population in the county.
Source: SFIA 2024 participation rates
Community Reach
278K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five methodology — see why-it-works
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Kern County organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Kern County families through youth sports sponsorships — 2.5× the trust-adjusted CPM of traditional advertising.
See Brand Opportunities →Common Questions
Kern County FAQs
Do you work with organizations throughout Kern County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Kern County, including Bakersfield, Delano, Ridgecrest, and Tehachapi, as well as organizations nationwide.
What kind of Kern County businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional brands looking to reach growing Central Valley communities all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. Zubie Five is 100% commission-only — we earn a percentage of the sponsorship revenue we close on your behalf.
Ready to Bring Sponsors to Your Kern County Program?
No upfront cost. No long-term contracts. Just results.