The Kern County Market
Why Brands Are Investing Here
Kern County, anchored by Bakersfield, is one of the largest markets in California's Central Valley — a growing region where community sports sponsorships offer local businesses real, lasting visibility.
Population
925K
Kern County — the Bakersfield metro area, Southern San Joaquin Valley.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
80K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
241K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Kern County organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Kern County families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →Common Questions
Kern County FAQs
Do you work with organizations throughout Kern County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Kern County, including Bakersfield, Delano, Ridgecrest, and Tehachapi, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Kern County businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional brands looking to reach growing Central Valley communities all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Kern County Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.