The Kern County Market
Why Brands Are Investing Here
Kern County, anchored by Bakersfield, is one of the largest markets in California's Central Valley — a growing region where community sports sponsorships offer local businesses real, lasting visibility.
Population
925K
Kern County — the Bakersfield metro area, Southern San Joaquin Valley.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
80K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
241K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Kern County organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Kern County families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Common Questions
Kern County FAQs
Do you work with organizations throughout Kern County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Kern County, including Bakersfield, Delano, Ridgecrest, and Tehachapi, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Kern County businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional brands looking to reach growing Central Valley communities all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Kern County Program?
No upfront cost. No contract term. Just results.