The Imperial County Market
Why Brands Are Investing Here
Imperial County is a close-knit border community where local businesses have an outsized opportunity to become a visible, trusted part of youth sports — with far less competition for that visibility than in larger metros.
Population
186K
Imperial County — Southeastern California, bordering Mexico.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
16K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
48K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Imperial County organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Imperial County families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple Southern California markets? See our regional program →Common Questions
Imperial County FAQs
Do you work with organizations throughout Imperial County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Imperial County, including El Centro, Calexico, and Brawley, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Imperial County businesses sponsor youth sports? +
Local restaurants, healthcare providers, agriculture-adjacent businesses, and regional brands looking to build trust with border-community families all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Imperial County Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.