The Imperial County Market
Why Brands Are Investing Here
Imperial County is a close-knit border community where local businesses have an outsized opportunity to become a visible, trusted part of youth sports — with far less competition for that visibility than in larger metros.
Population
180K
Imperial County — Southeastern California, bordering Mexico.
Source: U.S. Census Bureau 2024 estimates
Youth Population
18K
Estimated school-age and youth-sports-eligible population in the county.
Source: SFIA 2024 participation rates
Community Reach
54K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five methodology — see why-it-works
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Imperial County organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Imperial County families through youth sports sponsorships — 2.5× the trust-adjusted CPM of traditional advertising.
See Brand Opportunities →Common Questions
Imperial County FAQs
Do you work with organizations throughout Imperial County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Imperial County, including El Centro, Calexico, and Brawley, as well as organizations nationwide.
What kind of Imperial County businesses sponsor youth sports? +
Local restaurants, healthcare providers, agriculture-adjacent businesses, and regional brands looking to build trust with border-community families all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. Zubie Five is 100% commission-only — we earn a percentage of the sponsorship revenue we close on your behalf.
Ready to Bring Sponsors to Your Imperial County Program?
No upfront cost. No long-term contracts. Just results.