The Glendale Market
Why Brands Are Investing Here
Glendale is home to one of the largest Armenian-American communities in the country, DreamWorks Animation, and the Americana at Brand — a market with real cultural identity and genuine retail and entertainment-industry anchors, not just a pass-through suburb.
Population
191K
City of Glendale — home to DreamWorks Animation and the Americana at Brand.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
16.6K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
49.8K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Glendale-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Glendale-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple LA County markets? See our regional program →Common Questions
Glendale FAQs
Do you work with organizations throughout the Glendale area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Glendale and the rest of Los Angeles County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Glendale-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, real estate agents, entertainment and animation companies, and regional/national brands looking to reach Glendale's culturally distinct community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Glendale Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.