The Fresno Market
Why Brands Are Investing Here
Fresno anchors California's Central Valley — a major agricultural and logistics hub with a fast-growing youth population and local businesses eager for authentic ways to reach families outside the state's costlier coastal ad markets.
Population
546K
City of Fresno — the Central Valley's largest city.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
47.5K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
142K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Fresno-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Fresno-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →Common Questions
Fresno FAQs
Do you work with organizations throughout the Fresno area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the Fresno area, including Fresno, Clovis, Sanger, and Reedley, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Fresno-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and agricultural and logistics brands looking to reach Central Valley families all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Fresno Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.