The Fresno Market
Why Brands Are Investing Here
Fresno anchors California's Central Valley — a major agricultural and logistics hub with a fast-growing youth population and local businesses eager for authentic ways to reach families outside the state's costlier coastal ad markets.
Population
1.04M
Fresno County — Central Valley's largest metro.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
90K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
271K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Fresno-area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Fresno-area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Common Questions
Fresno FAQs
Do you work with organizations throughout the Fresno area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the Fresno area, including Fresno, Clovis, Sanger, and Reedley, as well as organizations nationwide.
What kind of Fresno-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and agricultural and logistics brands looking to reach Central Valley families all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Fresno Program?
No upfront cost. No contract term. Just results.