The Fontana Market
Why Brands Are Investing Here
Fontana's economy has transformed from its Kaiser Steel roots — the West Coast's first major steel mill, running from 1942 until 1984 — into one of Southern California's busiest logistics and distribution corridors, a young, working, fast-growing family market.
Population
214K
City of Fontana — a former steel town, now a major Inland Empire logistics hub.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
18.6K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
55.9K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Fontana-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Fontana-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple Inland Empire markets? See our regional program →Common Questions
Fontana FAQs
Do you work with organizations throughout the Fontana area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Fontana and the rest of the Inland Empire, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Fontana-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, logistics and distribution companies, real estate agents, and regional/national brands looking to reach Fontana's fast-growing families all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Fontana Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.