The Covina Market
Why Brands Are Investing Here
Covina was once part of Southern California's Citrus Belt, and today its preserved Old Town downtown district — built around a commercial core dating to the early 1900s — anchors a walkable, family-oriented city rather than a purely residential pass-through.
Population
49.9K
City of Covina — a citrus-belt city known for its preserved Old Town downtown district.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
4.34K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
13.0K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Covina-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Covina-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple LA County markets? See our regional program →Common Questions
Covina FAQs
Do you work with organizations throughout the Covina area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Covina and the rest of Los Angeles County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Covina-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional/national brands looking to reach Covina's family-oriented community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Covina Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.