The Chico Market
Why Brands Are Investing Here
Chico is home to Chico State, the second-oldest campus in the CSU system (founded 1887 on land donated by town founder John Bidwell), and to Sierra Nevada Brewing Company's headquarters, one of the largest craft breweries in the country — alongside a downtown shaped by Bidwell's own 1860 founding of the city.
Population
102K
City of Chico — home to Chico State and Sierra Nevada Brewing Company's headquarters.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
8.89K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
26.7K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Chico-area organization — jerseys, field signage, tournaments, and more — at no upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Chico-area families through youth sports sponsorships — 67% of youth sports parents say they'd buy from the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Common Questions
Chico FAQs
Do you work with organizations throughout the Chico area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Chico and the rest of Butte County, and we're expanding into new markets across Arizona, California, and Nevada.
What kind of Chico-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, brewing and agricultural businesses, real estate agents, and regional/national brands looking to reach Chico's college-town community all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. $1,000 minimum per season across your whole sponsorship program — no minimum on any single sponsorship. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Chico Program?
No upfront cost. No contract term. Just results.