The Chico Market
Why Brands Are Investing Here
Chico is home to Chico State, the second-oldest campus in the CSU system (founded 1887 on land donated by town founder John Bidwell), and to Sierra Nevada Brewing Company's headquarters, one of the largest craft breweries in the country — alongside a downtown shaped by Bidwell's own 1860 founding of the city.
Population
102K
City of Chico — home to Chico State and Sierra Nevada Brewing Company's headquarters.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
8.89K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
26.7K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Chico-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →
🏢
I'm a Local Business Looking to Sponsor
Reach Chico-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities →
Common Questions
Chico FAQs
Do you work with organizations throughout the Chico area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Chico and the rest of Butte County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Chico-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, brewing and agricultural businesses, real estate agents, and regional/national brands looking to reach Chico's college-town community all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on
How We're Paid.
Ready to Bring Sponsors to Your Chico Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.