The Burbank Market
Why Brands Are Investing Here
Burbank is the literal headquarters city of the entertainment industry — The Walt Disney Company and Warner Bros. Studios are both based here, with NBCUniversal right next door — a small city with an outsized concentration of real media-industry income and employers.
Population
105K
City of Burbank — headquarters of The Walt Disney Company and Warner Bros. Studios.
Source: U.S. Census Bureau, 2024 American Community Survey (via Data USA)
Estimated Youth Sports Participants
9.10K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
27.3K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Burbank-area organization — jerseys, field signage, tournaments, and more — and put the support back into your kids' season.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Burbank-area families through youth sports sponsorships — 67% of youth sports parents say they're more likely to buy from a brand that sponsors their child's team than from one that sponsors a pro team they follow.
See Brand Opportunities → Buying across multiple LA County markets? See our regional program →Common Questions
Burbank FAQs
Do you work with organizations throughout the Burbank area? +
Yes — we work with youth leagues, school athletic departments, nonprofits, and parks & recreation departments throughout Burbank and the rest of Los Angeles County, with an established track record across Arizona, California, and Nevada and availability nationwide.
What kind of Burbank-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, entertainment and media companies, real estate agents, and national brands looking to reach Burbank's entertainment-industry workforce all sponsor through Zubie Five.
How much does it cost my organization? +
For youth leagues, high school athletics, and nonprofits, getting started costs nothing, and we're only paid when sponsor money reaches your organization: a flat 20% commission with no seasonal minimum. Pricing for other programs, including bundled city and parks & rec programs, is discussed directly. Everything is in writing before we make a single call, and the full details are open for anyone to read on How We're Paid.
Ready to Bring Sponsors to Your Burbank Program?
Your sponsors, found and handled, so your volunteers can get back to the kids.