The LA County Market
Why Brands Are Investing Here
Los Angeles County is the most populous county in the US — an enormous, diverse market where brands compete hard for attention. Community sports sponsorships cut through that noise with trust national ad campaigns can't buy. (Figures below cover LA County only — Orange County has its own dedicated market page.)
Population
9.85M
Los Angeles County — the most populous county in the US.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
857K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
2.6M
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
County-level figures. Neighboring counties are covered on their own pages and are not included here.
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your LA-area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach LA-area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Southern California markets? See our regional program →
Common Questions
Los Angeles County FAQs
What parts of LA County do you cover? +
All of it — we work with youth leagues, school athletic departments, and nonprofits throughout LA County, including Downtown LA, Pasadena, Glendale, Burbank, the San Fernando Valley, South Bay, Long Beach, and Santa Clarita, as well as organizations nationwide. Looking for Orange County? See our Orange County page.
What kind of LA-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, financial services, and national brands looking for authentic community touchpoints all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your LA County Program?
No upfront cost. No contract term. Just results.