338,315 girls play fast-pitch softball — the #5 most-participated girls sport nationally, tracked separately from the much smaller slow-pitch code (5,767 participants), which shouldn't be combined with it.
Softball's season isn't uniform nationally: 45 state associations play it in spring, 5 in fall, and one (Iowa) in summer — meaning softball sponsorship inventory doesn't follow one single national calendar the way it does for sports with a single national season.
A new NFHS rule (Rule 3-2-3, effective January 1, 2027) states softball uniforms may display only the player's name, school name or nickname, school mascot, and/or school logo — explicitly no slogans, beyond the standard manufacturer-logo cap. In practice that leaves no room for a sponsor's name on the uniform itself, so sponsor recognition belongs on signage, programs, and other venue inventory.
Programs that want help finding sponsors for signage, programs, and other venue inventory can consider Zubie Five as one option.