The Pressure Is Real
Your title might be director of marketing, VP of marketing, or brand director. Or you might be the sponsorship manager, partnerships manager, or community relations manager who ended up with the local relationships because someone had to. Either way, you know the pressure: every line item has to show its return, leadership asks harder questions every quarter, and another generic ad buy isn't the answer you want to bring back.
Community sports offers something an ad buy can't: families who are already paying attention, in the place where they actually spend their weekends. Zubie Five connects brands with youth leagues, high school programs, nonprofits, and parks and recreation departments in your market, and handles the work in between.
What This Means For Your Brand
- Real local reach. Your name on a jersey, a banner, or a scoreboard, in front of the families in the markets you care about.
- A standing partnership, not a one-off campaign. Sponsorships can run season after season, so familiarity builds instead of resetting with every flight.
- No production or media-buy overhead. You're not building a campaign or buying media. The placement is the program.
- Community receptiveness you can point to. The research below shows how parents respond to the brands that support their kids' teams.
Of youth sports parents say they'd buy from the brand that sponsors their child's team.
Parents paying attention to a brand sponsoring their own child's program. Social and digital: 52%. TV: 51%.
Of youth sports parents hold positive sentiment toward brands sponsoring youth sports. Only 3% hold negative views.
Figures from Priority Partnerships / YouGov Sport, 2026. Attention likelihood compares a brand sponsoring a parent's own child's program with other channels; it is published research, not a guaranteed outcome. See our Sources page.
How It Works
- 1
Tell Us Your Goals
Share your target audience, geography, budget range, and marketing objectives through our brand inquiry form.
- 2
We Match You to the Right Orgs
Zubie Five identifies youth leagues, high school programs, nonprofits, and parks & recreation departments that align with your audience demographics and sponsorship goals.
- 3
We Close the Deal, Then Prove It Delivered
We handle negotiation, agreements, and fulfillment coordination, then send you a performance report so you know exactly what ran. From first contact to proof of results, not just a signed contract.
Common Questions
How is this different from a traditional ad buy?
An ad buys an impression. A sponsorship buys a place in the community: your brand sits on a jersey, a banner, or a scoreboard where parents and families already are, with a program they care about. In the research above, 81% of parents said they'd likely pay attention to a brand sponsoring their own child's program, compared with 52% for social and digital. That's an illustrative comparison from published research, not a guaranteed outcome.
How do I justify this internally, or to leadership?
Start with what leadership already asks about: reach, receptiveness, and proof. The research above covers receptiveness, and we send a performance report after the deal closes so you can show exactly what ran. Pair that with a brand visibly supporting the community where its customers live, and you have a story that stands apart from another media line.
What's the typical commitment or cost?
It depends on the programs, the market, and the placements you choose, so we don't quote figures on a web page. How Zubie Five is paid is published on How We're Paid, and the terms are written down before anything is signed. The inquiry form starts with your goals and budget range.