The San Diego Market
Why Brands Are Investing Here
San Diego's youth sports culture — from club soccer to baseball to swim — runs deep, giving brands a genuine, high-trust way to reach families across one of Southern California's largest coastal metros.
Population
3.33M
San Diego County — Southern California's coastal metro.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
290K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
869K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your San Diego-area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach San Diego-area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Southern California markets? See our regional program →
Common Questions
San Diego FAQs
Do you work with organizations throughout the San Diego area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the San Diego area, including San Diego, Chula Vista, Oceanside, and Escondido, as well as organizations nationwide.
What kind of San Diego-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and national brands looking for authentic community touchpoints all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your San Diego Program?
No upfront cost. No contract term. Just results.