The Oakland Market
Why Brands Are Investing Here
Oakland and the East Bay pack deep community pride and a strong youth sports tradition into one of the most diverse parts of the greater San Francisco Bay Area — a market where authentic, local sponsorships stand out.
Population
1.66M
Alameda County — East Bay, part of the greater San Francisco Bay Area.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
144K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
433K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Oakland-area organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Oakland-area families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Bay Area markets? See our regional program →
Common Questions
Oakland FAQs
Do you work with organizations throughout the Oakland area? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across the Oakland area, including Oakland, Berkeley, Fremont, and Hayward, as well as organizations nationwide.
What kind of Oakland-area businesses sponsor youth sports? +
Local restaurants, healthcare providers, auto dealers, real estate agents, and regional brands looking for authentic community touchpoints in the East Bay all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Oakland Program?
No upfront cost. No contract term. Just results.