The Imperial County Market
Why Brands Are Investing Here
Imperial County is a close-knit border community where local businesses have an outsized opportunity to become a visible, trusted part of youth sports — with far less competition for that visibility than in larger metros.
Population
186K
Imperial County — Southeastern California, bordering Mexico.
Source: California Department of Finance, E-2 County Population Estimates, July 2025
Estimated Youth Sports Participants
16K
Ages 6–17 playing organized sports.
Zubie Five estimate — Census population × ages 6–17 share × Project Play participation rate
Community Reach
48K
Estimated combined reach across participating families, siblings, and spectators.
Zubie Five estimate — participants × 3.0 household factor
Get Started
Whether You Run a Program or a Business
🏟️
I Run a Youth League, School Program, or Nonprofit
Find corporate sponsors for your Imperial County organization — jerseys, field signage, tournaments, and more — at zero upfront cost.
See Options for Organizations →🏢
I'm a Local Business Looking to Sponsor
Reach Imperial County families through youth sports sponsorships — 80% of youth sports parents choose the brand that sponsors their kid's team.
Source: Priority Partnerships / YouGov Sport, 2026
See Brand Opportunities →
Buying across multiple Southern California markets? See our regional program →
Common Questions
Imperial County FAQs
Do you work with organizations throughout Imperial County? +
Yes — we work with youth leagues, school athletic departments, and nonprofits across Imperial County, including El Centro, Calexico, and Brawley, as well as organizations nationwide.
What kind of Imperial County businesses sponsor youth sports? +
Local restaurants, healthcare providers, agriculture-adjacent businesses, and regional brands looking to build trust with border-community families all sponsor through Zubie Five.
How much does it cost my organization? +
Nothing upfront. We're commission-only — typically 15–30% of the sponsorship revenue we close for you, scaled to deal size, with renewal rates that decline every season. We work on sponsorships of $1,000 and up. We're paid only on money you actually collect, and your exact rates are in your agreement before we make a single call. See the full commission structure →
Ready to Bring Sponsors to Your Imperial County Program?
No upfront cost. No contract term. Just results.